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33 ways to get likes and engage visitors on your company Facebook page (works across other platforms too)



So, you've got a company Facebook page. Tick. Now what can you do to get Likes and engage people outside of your immediate friends and family ...

Well, it's all about engagement.

Each post must be relevant to your product or industry and to the audience you're trying to reach. Inform, advise, entertain, but don't be bland.  Make them care and do it fast.

The following tried and tested suggestions should get your creative juices flowing and if you really want to see those numbers climbing, make sure you add an attention grabbing photograph or video.
  1. Post updates at least once a day.  The most successful company pages post up to ten times each day using a mix of images, inspiring posts, questions and links to other resources.  Don't be afraid to show some personality. People buy from people.
  2. Give sneak peaks of future plans and ask for further suggestions 
  3. Make personal recommendations and ask for your readers favourite/most loved/best X 
  4. Ask visitors to ‘like’ a picture and/or submit their own 
  5. Set a weekly trivia question related to your product or industry (remember to post the answer)
  6. Run polls to solicit opinion and start discussions
  7. Celebrate milestones and rally your audience to reach them e.g. help us get 200 likes by June
  8. Use images to tell a story/highlight a situation, inviting feedback 
  9. Have a weekly discussion topic 
  10. Answer an FAQ each day 
  11. Be seasonal and timely. Comment on relevant stories in the news, festivals etc. 
  12. Share posts from others and third party content 
  13. Ask multiple choice questions or those where a yes/no answer will suffice 
  14. Educate your users in how to share and endorse your page e.g. Hit the like button and comment yes if you agree or click like if you enjoyed this video 
  15. Expand each conversation by responding to responses 
  16. Post top tips and challenges e.g. try this and tell us what happens
  17. Provide lists e.g. top 10 (insert something to inspire/educate/entertain your audience)
  18. Ask your audience to provide one word descriptions for something
  19. Align your company page with similar complimentary organisations by liking their pages and tagging them in your status updates 
  20. Run competitions.  There doesn't have to be a prize.  Sometimes a mention on the company page is enough reward and it's likely to be shared as the winner tells their friends
  21. Use your other social media accounts to highlight your Facebook page and directly ask people to like it.  This works best if you encourage them to do it within a time limit, but make sure there's a good enough reason to pump up the urgency
  22. Post photos and invite visitors to guess where/what/who they are
  23. Visualise data by turning it into charts or an infographic so it becomes information worth sharing
  24. Highlight stories of day to day happenings to help visitors feel they know you/your employees
  25. Excite and surprise fans whenever possible to keep them talking about and sharing your brand
  26. Share expertise, with an ask the expert day
  27. Admit where you've made mistakes and publicly apologise
  28. Make sure each post is authentic so you attract a like minded community
  29. Invite feedback on new product ideas
  30. Ask fans why they liked your page
  31. Put your fans in charge of naming something
  32. Invite fans to suggest a caption for a photograph
  33. Include links to your website and any other web presence you might have
Crank up that newsfeed.

I'd love to know what works best for you?



Comments



Are you working with the Adams family or the Brady Bunch?


I've had a bit of a revelation at work this week.  It seems that social media is driven by nepotism. Doh!

Though we tend to think about the various social media platforms as individuals, we should actually be viewing them as families.  Dig just below the surface and they are all interrelated, which means that social media optimisation (SMO), the term used for all the activities you do to ensure visibility of your brand, is now more important than ever.

Knowing how the platforms link, lets you decide where to focus your efforts and the content to produce to increase engagement and build your reputation.  In other words, consider how each social media tool encourages sharing and whether they are trusted by the audiences you're trying to reach, before you rush to create a Facebook page or a Youtube channel.

Choose tactics that play to your strengths as a company and attract your customers, but remember that imagery, video and high quality content need to be part of your plan no matter which platform you use. They may be different families, but they're all run by humans.

While this is by no means an exhaustive list it's worth remembering that

Google owns Google+ and Youtube

Yahoo owns Tumblr and Flickr

LinkedIn owns Slideshare, Pulse and Bizo

Facebook owns Instagram and Whatsup

Twitter owns Vine and Periscope

Just as families favour their own, the biggest social media sites aim to maximise visibility across their channels, so make sure you create content in the most shareworthy format for each group.  Hubspot recently did a great blog piece if you need inspiration.

Which do you favour?





Comments



Why do you need Social Media? [Video evidence]

First there was economics, then freakonomics and now socialnomics, a term coined to show the impact of social media on our everyday lifes. Feel left behind yet?