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Great advertising must tick these marketing boxes

How many adverts have you been exposed to today?   How many do you remember?

As a marketer, I'm pre programmed to read messaging, ever hopeful of finding a pearl in the sea of mediocrity (a bit dramatic, but you know what I mean).  

This week I was rewarded for not automatically hitting the pause button as soon as the ad break started, by a rather unexpected source of inspiration - Wall's sausages.  Watch below.