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Do you know your social demographics?

                                                                                                          Image 123rf.com

I read a great blog post recently, by the Fast Company, which listed some surprising statistics around social media. Who knew that

  • the fastest growing group on Twitter is 55-64 years olds
  • 45-54 year olds rule on Facebook and Google+
  • average age of a LinkedIn user is 44, with 2 new members joining every second
  • YouTube exceeds Cable network views for 18-34 year olds in the US

It's surprisingly easy to forget that over the last decade the demographics of the key social media tools have shifted considerably.  Has your marketing strategy kept pace?


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