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What's your story? 3 hints to help you create brand buzz

Once upon a time, all a brand needed was a website, a shiny corporate brochure and a stand by the food concessions at the local trade show. This trinity reassured shoppers that you were a legitimate business and helped them to trust you enough to part with their hard earned cash. But that was many moons ago. Now content, (anything you create or share to publicize who you are and what you do), is king and brands need a personality. Eek!