Why should you care about the collaborative economy?

In case you hadn't noticed, there's a sharing revolution going on.

Social media has established itself in our psyche over the last decade. It's changed our behaviour enough that we're turning our backs on company websites, in favour of the “truth” we can find by asking the world for their views.

Now that we're comfortable with talking to strangers, the next step is working with them. The crowd is becoming a company, or rather a whole series of companies, where the line between customers and employees is blurred.

Jeremiah Owyang is a man to watch. He's currently seeding the idea of the collaborative economy to corporations big and small. Many others, such as Shane Hughes (in the video below), show how this notion of access, rather than ownership is changing the economy.