In 2008, I left the security of the corporate world to become a freelance marketing resource to businesses of all shapes and sizes. What I discovered is that SMEs regularly suffer from being so close to their product or service that they find it hard to know where to start with marketing.

My aims are simple. To help companies:

    • see the opportunities available to them
    • reach their marketing goals
    • know they have a reliable marketing resource to steer them on best use of time, resources and budget

That's why my blog's called Lamp, ladder or lifeboat

“I have been fortunate enough to work with Valerie on a number of occasions and seen how her work has benefited organisations. I have always been very impressed with her unrelenting enthusiasm and support. It would be impossible to think of a situation whereby I wouldn't want Valerie supporting me; I cannot recommend her highly enough.”

— Robert Dagge, Global Sales Outsourcing

“Valerie has been invaluable in working with us on developing our business strategy, providing guidance, insight and a welcome dose of reality. Having worked with Valerie in the past as well, I know that this professional integrity is central to her approach, and that anyone working with Valerie can be confident of only ever receiving an honest assessment of any situation. I look forward to continuing to work with Valerie and recommend her work to anyone in need of strategic marketing advice and implementation.”

— Simon Daniels, Percassity